The privacy and security of your personal information is extremely important to us. This privacy policy explains how and why we use your personal data, to make sure you stay informed and can be confident about giving us your information.

We’ll keep this page updated to show you all the things we do with your personal data. This policy applies if you’re a customer, employee or use any of our services, visit our website, email, call or write to us. In certain circumstances we may also provide an extra privacy notice, which will always refer to this page.

We’ll never sell your personal data and will only share it with organisations we work with when it’s necessary and the privacy and security of your data is assured.

Who are ‘we’?

In this policy, whenever you see the words ‘we’, ‘us’, ‘our’, ‘Inspirwood’, it refers to Inspirations Advertising and Design Ltd. We have been established since 2004 and specialise in Design, Wood, Print, and digital media

If you have any questions in relation to this privacy policy or how we use your personal data they should be sent to sales@inspirwood.co.uk.

What personal data do we collect?

Your personal data (any information which identifies you, or which can be identified as relating to you personally for example, name, address, phone number, email address) will be collected and used by us. We’ll only collect the personal data that we need and that which you give.

We collect personal data in connection with specific activities such as placing an order, conducting research, marketing, sales or employment.

You can give us your personal data by filling in forms on our website, subscribing to our mailchimp or other social media functions on our website, entering a competition, promotion or survey or by corresponding with us (by phone, email, social media or mailchimp campaigns)

This personal data you give us may include name, title, address, date of birth, age, gender, employment status, demographic information, email address, telephone numbers, personal description, photographs, CCTV images, attitudes, opinions, usernames and passwords).

Personal data provided by you

This includes information you give when interacting with us, or communicating with us. For example: Personal details (name, date of birth, email, address, telephone, and so on) when you enquire on our website or receive a service from ourselves.

Financial information (payment information such as credit or debit card or direct debit details)

Your opinions and attitudes about Inspirwood, activities and interests, and your experiences of the Inspirwood technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our website via your mobile device we will collect your unique phone identifier.

Information about your visit, including, but not limited to the full Uniform Resource Locators (URL) and query string, clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as but not limited to, scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number. Information about your purchases including but not limited to revenue figures, the types of products purchased.

The terms that you use to search our website

Please note that certain services on our website won’t be available to you until you’ve registered to use our website.

Personal data created by your involvement with us

Your activities and involvement with us will result in personal data being created. This could include details of interaction with Inspirwood.

Information we generate

We conduct research and analysis on the information we hold, which can in turn generate personal data. For example, by analysing your interests and involvement with our work we may be able to build a profile which helps us decide which of our communications are likely to interest you. The sections Research and Profiling gives more detail about how we use information for profiling and targeted advertising, including giving you more relevant digital content.

Sensitive personal data

At times we’ll collect sensitive personal data for Equal Opportunities monitoring, as well as researching whether we deliver great experiences for everyone, but this is only ever analysed at an aggregate level.

How we use your personal data

We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation (from 25 May 2018)/UK Data Protection Act and Privacy of Electronic Communication Regulation.

Personal data provided to us will be used for the purpose or purposes outlined in any fair processing notice in a transparent manner at the time of collection or registration where appropriate, in accordance with any preferences you express.

If asked by the police, or any other regulatory or government authority investigating suspected illegal activities, we may need to provide your personal data.

Your personal data may be collected and used to help improve our good and services, or complete your order or request. Below are the main uses of your data which depend on the nature of our relationship with you and how you interact with our various services, websites and activities.

Marketing communications

Your privacy is important to us, so we’ll always keep your details secure. We’d like to use your details to keep in touch about things that may matter to you.

If you choose to hear from us we may send you information based on what is most relevant to you or things you’ve told us you like. We may also show you relevant content online. This might be about our good and services, membership, events, new projects and our shops.

We’ll only send these to you if you agree to receive them and we will never share your information with companies outside of Inspirations for inclusion in their marketing. (We may however share cookie data with third parties to help with our own advertising targeting). If you agree to receive marketing information from us you can change your mind at a later date.

However, if you tell us you don’t want to receive marketing communications, then you may not hear about events or other work we do that may be of interest to you. Personal data provided to us may also be profiled to help us with advertising targeting. For example, your membership data may be used to ensure we don’t serve you online membership advertisements. Or we may use your personal data to find online users with a similar profile to yourself who may be interested in our products or services.

How can I change my contact preferences?

We’d love to stay in touch, but we don’t want to out-stay our welcome. We’ll always act upon your choice of how you want to receive communications (for example, by email, post or phone).

However, there are some communications that we need to send. These are essential to fulfill our promises to you as a buyer of goods or services from Inspirations.  Examples are: Transaction messaging, such as Direct Debit schedules, shop purchase confirmations.

Profiling

Our communications (e.g. emails) and services (e.g. our website) are relevant, personalised and interesting to you our services meet the needs of our customers and target audience we use our resources responsibly and keep our costs down.

To do this we’ll analyse how you interact with us (e.g. on our website and purchases of good and services) We use both geographic and demographic information to analyse our target audience.

We use specific tools to profile how you interact with us online, for example, Adobe Analytics, Google Analytics and Double Click for Advertisers. We use Google Analytics to collect information on the use of the Red Rocket website. Much of the information we collect is aggregated, however we may also collect some personal data for the use of personalising your experience, optimising our marketing campaigns, and to ensure the site is functioning as intended.

If you’ve agreed that we can contact you for marketing purposes, we may also gather additional information about you from external sources, for example: updates to address and contact information, or publicly available information regarding your wealth, earnings and employment at an aggregate level.

Your data protection rights (DPO)

Where we are using your personal data on the basis of consent, you have the right to withdraw that consent at any time. You also have the right to ask us to stop using your personal data for direct marketing purposes.

Tell us using the website or contact us directly on sales@inspirwood.co.uk

Subject access rights

The personal information you want to access;

Where it is likely to be held;

The date range of the information you wish to access

We will also need you to provide information that will help us confirm your identity. If we hold personal information about you, we will give you a copy of the information in an understandable format together with an explanation of why we hold and use it.

Once we have all the information necessary to respond to your request we’ll provide your information to you within one month. This time frame may be extended by up to two months if your request is particularly complex.

What to do if you’re not happy

In the first instance, please talk to us directly so we can resolve any problem or query. You also have the right to contact the Information Commissions Office (ICO) if you have any questions about Data Protection. You can contact them using their help line 0303 123 113 or at www.ico.org.uk.

Cookies and links to third party websites

Cookies are small text files stored on your computer when you visit certain websites. We use first party cookies (cookies that we have set, that can only be read by our website) to personalise your online experience. We also use third party cookies (cookies that are set by an organisation other than the the owner of the website) for the purposes of website measurement and targeted advertising.

You can control the use of cookies via your browser. Further information can be found in the cookie policy.

Links to other websites

Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.

If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. This privacy policy applies solely to the personal data collected by us.

Keeping your information

We will only use and store your information for as long as it is required for the purposes it was collected for. How long it will be stored for depends on the information in question, what it is being used for and, sometimes, statutory legal requirements.

How we secure your data

Information system and data security is imperative to us to ensure that we are keeping our customers, members, volunteers, employees and contractor safe.

They are up to date and secure against the ever changing threat landscape. In addition to this, we follow a defense in depth security model, which means that your data is protected by multiple layers of security.

Our staff complete mandatory information security and data protection training on employment and annually thereafter to reinforce responsibilities and requirements set out in our information security policies.

When you trust is with your data we will always keep your information secure to maintain your confidentiality. By utilising strong encryption when your information is stored or in transit we minimise the risk of unauthorised access or disclosure; when entering information on our website, you can check this by right clicking on the padlock icon in the address bar.

Storage of information

Inspirwood operations are based in the UK and we store all of our digital data within the United Kingdom.

Payment card Security

We has an active PCI-DSS compliance programme in place. This is the international standard for safe card payment processes. As part of our compliance to this very stringent standard, we ensure that our IT systems do not directly collect or store payment card information; for example the full 16 digit number on the front of the card or the security code on the back. We directly use A Woldpay Gateway to secure our online payments.

CCTV

Some of our locations and properties have Closed Circuit Television (CCTV) and you may be recorded when you visit them.

CCTV is used to provide security and protect both our members and visitors and the Inspirations. CCTV will be only be viewed when necessary (e.g. to detect or prevent crime) and footage is stored for set period of time after which it is recorded over. We comply with the Information Commissioner’s Office CCTV Code of Practice and we put up notices so you know when CCTV is used.

Changes to this privacy policy

We’ll amend this privacy policy from time to time to ensure it remains up to date and reflects how and why we use your personal data and new legal requirements. Please visit our website to keep up to date with any changes. The current version will always be posted on our website.

This privacy policy was last updated on 23rd May 2018.