About us - what's our story!

As with anything, things don't just happen on their own, but, sometimes they do come about from a simple idea, a little leap of faith and often enough luck to be doing the right thing and the right time. That's just what happened with Inspirwood.

Before Inspirwood

Our founders Pete and Kate Williams, were running a small freelance graphic design company called Inspirations, from a small corner office in Teignmouth by the sea. Established in 2004 after 15 years working for others, the small two-person team consisted of Pete doing the creative work and Kate keeping everything organised. The whole ethos behind Inspirations was to be sustainable, ethical and creative with companies who felt the same, and winning awards for our approach along the way.

In 2012, our green mindset took us into wood as an alternative option to plastic and paper, both of which is highly wasteful with energy and water and of course damaging to the environment.


It all started when we 'saved' some wood veneer from a customers' skip, and wondered what we can do with such a tactile product. We decided to print up some business cards for ourselves on the wood, just because, well, why not! Over the next few months, people we gave these cards to where asking where they could get some as well - finding a company to do these proved impossible, so we decided to explore doing them in house ourselves.

We spent 2 years researching woods, machinery and processes to get it right, and in 2014 we produced our first business card order. This was for 40 cards on Oak, and it took us both 2 days, 1 resignation, 1 promotion and a reconciliation of minds to get it right!


Fast forward to now, and we are working with some of the most forward thinking companies around the globe (and closer to home), and our product range has grown into pretty much anything. From our humble beginnings with wooden business cards  we now produce things, to include wooden signs, wooden wedding stationery, wooden labels, wooden tags, and we have a full carpentry division in house too!

What's more, we still have the same environmental and ethical view points to our day to day business operations. We only source wood from sustainable sources, with definitely no wood coming from ancient forests, we avoid plastic, we run our hole operations with renewable energy, we have very low waste with no landfill whatsoever, our staff are all local with over half choosing to walk to work and we are still working out of a purposely renovated warehouse in Teignmouth. Our environmental way of working can be found here!

Our plans for the future...

We love challenges, so we have some amazing ground breaking ideas for how our projects can benefit people in the future. With the much needed reduction in Plastic - especially single-use plastic, our wooden printing will become even more important as climate change and the environment heads towards some very difficult cross-road decisions.

We aim to continue to push the boundaries of technology and creativity to develop key solutions to the some of the most pressing needs that businesses and the public are going to face over the years to come.


Pete Williams

Creative Director
Co-founder and creative guru, Pete spends his time dealing with customers, suppliers and production schedules and making sure all the work is at it's highest possible standard.

Kate Williams

Company Oracle
Co-founder and still keeping everything organised and ticking over. Kate loves reminding everyone about things they forget to do. She also keeps everyone in biscuits.

Jack Webber

Designer & Maker of Things
Jack joined the team early on in our journey with creating wooden items. Learning from the ground routes up, he helped develop the in-house processes. Just don't mention food!

Kelvin James

Senior Graphic Designer
Kelvin joined us from a design agency with over 20 years experience with print and website design. His calm organised approach helps with the most complicated of tasks.

Alex Lister

Production and Carpenter
If anything needs building, making or fixing - alex is the guy who does it. He has an array of carpentry skills but with a printing background makes him a unique asset to us and our clients.


Woody has some very important roles in our studio, and these vary depending on how many biscuits he has every morning. Most importantly, he keeps us smiling every day.

Want to know more?

We absolutely love talking about all things wood - get in touch and let's talk


We are running as normal, with social distancing in place. Visitors are by appointment only.